Decision Maker: Director of Public Health
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
See attached Officer Decision Record for full
details
In 2019, Doncaster Public Health undertook a
Public Health England evaluation of our alcohol strategic direction
and found we were lacking a specific alcohol campaign to reduce the
harms of alcohol here in Doncaster.
It is estimated that Doncaster has approx. 4313 dependent drinkers
and 3848 hospital admissions caused by alcohol each year. The cost
to the NHS here in Doncaster due to alcohol is £17.2 million
per year. Nationally alcohol specific deaths have increased by 20%
between 2019 and 2020.Doncaster is also estimated to have over
12,000 people drinking at higher risk - Men who regularly drink
more than 50 units a week and women more than 35 units.
Over the past two years, the number of referrals into Aspire has
increased by over 200% –officially the highest increase in
all of England confirmed by Public Health England.
Over the past two year’s Public Health has commissioned Rdash
to deliver an alcohol campaign on a year on year basis here in
Doncaster entitled RethinkYourDrink.
Rupert Suckling the Director of Public Health would now like a 3
year contract for a dedicated alcohol campaign hence going to
market as over 25K over the 3 year period.
See attached Officer Decision Record for full
details
Publication date: 13/05/2022
Date of decision: 28/04/2022
Accompanying Documents: