Decision details

PH 19 2022 - Doncaster Alcohol Campaign

Decision Maker: Director of Public Health

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


See attached Officer Decision Record for full details


In 2019, Doncaster Public Health undertook a Public Health England evaluation of our alcohol strategic direction and found we were lacking a specific alcohol campaign to reduce the harms of alcohol here in Doncaster.

It is estimated that Doncaster has approx. 4313 dependent drinkers and 3848 hospital admissions caused by alcohol each year. The cost to the NHS here in Doncaster due to alcohol is £17.2 million per year. Nationally alcohol specific deaths have increased by 20% between 2019 and 2020.Doncaster is also estimated to have over 12,000 people drinking at higher risk - Men who regularly drink more than 50 units a week and women more than 35 units.

Over the past two years, the number of referrals into Aspire has increased by over 200% –officially the highest increase in all of England confirmed by Public Health England.

Over the past two year’s Public Health has commissioned Rdash to deliver an alcohol campaign on a year on year basis here in Doncaster entitled RethinkYourDrink.

Rupert Suckling the Director of Public Health would now like a 3 year contract for a dedicated alcohol campaign hence going to market as over 25K over the 3 year period.

Alternative options considered:

See attached Officer Decision Record for full details

Publication date: 13/05/2022

Date of decision: 28/04/2022

Accompanying Documents: